CISP (International Committee for the Development of Peoples) is implementing a 15-month pilot project in "Support to the development of a protective environment for the children and adolescents at risk of commercial sexual exploitation in Malindi District", funded by UNICEF.
Within the current project, CISP, in partnership with the tourist sector (Malindi & Watamu Tourism Welfare Group) intends to launch a communication campaign to crate/enhance awareness and prevent child sex tourism/child sexual exploitation in the Coast Province (mainly Malindi District) targeting the Italian/International Tourists, Local Tourists & the local/resident community.
This campaign will represents only one of the 'communication ingredients" included in the project, since other communication strategies will be adopted in order to promote a different attitude toward child sexual exploitation within the local community and to rise awareness on the profound and permanent damage to children and the community.
In view of the above, CISP intends to produce the following IEC material by the mid of October:
- Signboards (1 in 2 languages)
- Posters (3 targeting the different target groups above mentioned)
- Stickers (1 in 2 languages)
- Logo and Name for the one-year campaign
(more IEC will be developed next year)
Time framework:
- 2nd-3rd October: Considering the time available between now and the deadline, I would suggest that you take part to a one/or two day meeting to take place in Malindi next week (2-3 October) so you can get a better understanding of the communication objectives/messages, provide precious inputs during the discussion and at the same time starting drafting images based on agreed messages.
- from 4th to 7th October draft material should be ready for review by partners
- from 9th to 13th October artworks should be refined in readiness to submit it to Unicef on the 14th of October.
The IEC material will be launched during an international press conference to take place in Malindi between Nov/Dec (hopefully with echo also in Italy) and will be promoted through different web sites and other channels (example: Tour Operator Catalogues, Magazines, flight tickets…etc) in Kenya as well as in Italy.
Thanks a lot ….any contact will be very useful!
Safari njema to Italy!
Tania
CISP Malindi
Phone/Fax: +254.42.30092
Mobile: +254.727.365507
e-mail: tmiorin@cisp-nairobi.org
Visit us on: www.cisp-ngo.org
P.O. Box 1428
Malindi, 80200 Kenya